VitOptics
01A personalized wellness experience that connects a customer’s profile with a daily supplement subscription.
DESIGN. TECHNOLOGY. CONTINUED GROWTH.An independent digital partner.
Built to impress.
Made to perform.
Remarkable websites. Smarter ways to work.
And a real person in your corner, long after launch.
Shopify specialists.
Built for your whole business.
Built for your whole business.
Shopify & ecommerceCustom websitesOngoing growthAI for small business
01 / THE WORK
Thoughtful digital.
Real businesses.
A selection of brands Brett builds and operates. Real stores, thoughtful customer journeys and hands-on business experience.
DirectDermaCare
02A focused shopping experience for recovery garments and scar care, with clear categories, product comparisons and sizing guidance.
FROM THE ARCHIVE / FOUNDER EXPERIENCE
Connecting campuses with local businesses.
An earlier campus discovery and offers platform co-founded by Brett.
02 / WHAT WE DO
A sharper presence.
A smarter business.
One partner for the website people see and the systems that help your business run.
01Shopify & ecommerce
OUR SPECIALTY
Give customers a better path from first visit to checkout. We design and develop Shopify stores that pair distinctive branding with intuitive shopping.
- Store design, rebuilds & theme development
- Product pages, collections & merchandising
- Subscriptions, integrations & conversion improvements
02Web design & development
High-end websites that make your business easier to understand and easier to choose. Built around your brand, your customers and the next action that matters.
- Custom websites & conversion-focused landing pages
- Responsive design, performance & accessibility improvements
- Forms, booking flows & business integrations
03SEO & Google Ads
Help the right people find you, and give them a clear reason to act. We connect search visibility, relevant landing pages and useful measurement.
- Technical SEO, on-page improvements & content planning
- Google Ads audits, search terms & wasted-spend reviews
- Conversion tracking, landing-page testing & reporting
04Social media management
Show up with a consistent voice and a considered plan. We turn your expertise, products and business updates into content worth sharing.
- Content calendars, captions & branded creative
- Approved post scheduling & campaign coordination
- Performance reviews & clear next steps
05AI consulting & automation
FOR SMALL BUSINESS
Find the places where AI can actually help. We map repetitive work, choose practical tools and help your team put them to use with sensible human review.
- Workflow audits & a prioritized AI adoption plan
- Knowledge assistants, draft workflows & connected automations
- Tool setup, team training & ongoing refinement
06Hosting & website care
A well-built website deserves ongoing attention. We take care of the technical details and keep a clear list of what to improve next.
- Managed hosting setup for supported websites
- Updates, backups & monitoring appropriate to your platform
- Content changes, issue resolution & continued improvements
03 / BUILT FOR THE LONG RUN
Launch is a milestone.
Not the finish line.
Your business keeps moving. Your website should, too. Our monthly partnerships give you a reliable point of contact and a practical plan for what comes next.
ONGOING SUPPORT.INTENTIONAL IMPROVEMENT.
Website Care
Keep the essentials running smoothly.
- Platform-appropriate maintenance
- Content updates & technical support
- Hosting coordination & monitoring
- A clear monthly work summary
Commerce & Growth
Build momentum beyond the launch.
- A prioritized website improvement plan
- Shopify merchandising & development
- SEO, analytics & conversion reviews
- Regular strategy conversations
Your Digital Partner
Bring your digital work into one plan.
- Website & ecommerce support
- Social content or paid-search support
- Practical AI & workflow improvements
- One relationship. An agreed scope.
Every partnership is scoped to your business. We agree priorities, monthly capacity and pricing before work begins. Ad spend, platform subscriptions and paid tools are separate.
BRETT APTER / YOUR POINT OF CONTACT04 / DIRECT, BY DESIGN
Good technology.
Human connection.
You’ll work directly with Brett Apter. A real conversation about your business comes first; the right design, technology and plan follow.
Modern tools help us move efficiently. Clear communication, thoughtful decisions and attention to your business make the work matter.
Meet Brett on LinkedIn ↗Feedback from Brett’s earlier workYou and your team have consistently over delivered on all our projects
at Get On Social ↗
05 / HOW WE WORK
A clear path.
At every step.
No technical homework required. Bring your goals; we’ll help shape the way forward.
A real conversation
We discuss your business, customers, current setup and what a better result would look like.
A focused plan
You get clear priorities, an agreed scope and a quote for the project or monthly partnership.
Build, then improve
We design, develop and launch, then use feedback and measurement to guide the next improvements.
A FEW GOOD QUESTIONS
Let’s clear
things up.
Can you take over an existing website?+
Yes. We begin with a review of your platform, access, performance and current issues. Then we recommend whether to improve what you have or plan a rebuild.
Do I need a monthly plan to work with you?+
No. We scope standalone projects too. An ongoing partnership is a good fit when you want regular updates, technical support and a consistent plan for improvement.
How much will my project cost?+
Pricing depends on your platform, features, content and ongoing needs. Share a little about your business and we’ll discuss a tailored quote. You approve the scope and price before work begins.
What does small-business AI consulting include?+
We start with a specific task, such as drafting routine replies, finding answers in your internal documents or moving information between tools. We assess fit, set up a practical workflow and train your team. You control access to business information and review important outputs.
Are hosting, ad spend and software included?+
Your quote identifies included services and separate costs. Shopify hosting is part of your Shopify subscription; other sites can use managed hosting suited to their platform. Ad spend, third-party apps and AI tools are scoped separately.
Do you guarantee rankings or ad results?+
We commit to clear work, measurement and ongoing improvement. Search rankings, traffic and advertising returns depend on factors beyond any one provider’s control, so we don’t promise specific outcomes.
YOUR NEXT CHAPTER STARTS HERE
Let’s make
something
great.
A new site. A better store. A smarter workflow.
Tell us where you want to go.
WHAT HAPPENS NEXT
Brett reviews your inquiry and follows up to arrange a conversation about your goals, scope and next steps.
LET’S TALK ABOUT YOUR BUSINESS
Start a conversation.
Tell us what you have in mind and we’ll take it from there.
- 01Your business & goals
- 02Where you’d like our help
- 03Your project or ongoing needs
A few details are all we need to get started. No commitment, and no mailing list. Privacy
Prefer a separate window? Open the inquiry form ↗